by Nicholas Dobson
Everything in life must start with a belief. It is paramount that you believe your
goals are attainable, if you don’t have a belief to succeed YOU wont!
• Be positive
• Learn from past mistakes
• Learn to forgive yourself and don’t let past failures affect future success
• Avoid any negative thought process
• Stick to a proven plan
• Enjoy – love – life – vitality
“Believe firmly you can do it”
There has never been a better time in history for the individual to make
money online; the internet is literally overflowing with billions of pounds
just waiting to be spent on information products. Everybody wants to learn how
to lead a happier, healthier more successful life.
There are literally hundreds of market niches overflowing with customers all
hungry to buy, the opportunities are literally endless.
All you need to do is meet the overwhelming demand with supply. Give the
market what it wants.
In its simplest form you need to >
• Find a very popular niche that you know something about, or one you can
find out about. Don’t forget if you know more about a subject than your
prospect you are an expert to them.
• Write a report or short eBook on that subject. Format the information into
a PDF file.
• Distribute that report/eBook to as many interested parties as possible for
FREE all you should ask in return is an email address. Those emails
addresses will grow and you will have a list to promote and sell relevant
products too in the future. Doing this will build your credibility and people
will trust you in the future.
S. M. A. R. T.
You need to create defined goals, this means writing down what it is that you
would like to achieve. Your goals should be...
• S – Specific
• M –Measurable
• A - Achievable
• R - Realistic
• T - Timed
Using SMART as a way to assess your goals will make it easier to become
successful.
Most people lack confidence and have little faith in their own abilities. This
mentality is only a belief which should be discarded. We are all good something.
The way you think will ultimately affect what you achieve in life, if you expect
nothing then you will get nothing, however thinking positive and
concentrating on your strengths will give you a morel boost, then once in the
right frame of mind you can proceed to learn all the skills you need to move on
gradually into making money online.
Once you have defined what you want to achieve, then you can start taking the
first steps to making it actually happen.
“Every journey starts with just one small step”
The Market Always Comes First
In order for any product to be successful it must have a mass audience. It’s
no use creating a product that very few people will be interested in. Before
deciding on your products niche you must first do some market research and look
at existing products within that field, to see if you can either complement or
improve on what is already on offer.
We are not trying to re-invent the wheel here just establish that our knowledge in
a particular field will be valuable and transferable. The internet is absolutely
heaving with eBooks about every kind of subject.
The basic steps too creating a successful product in simple terms are...
1. Find a popular market that has thousands of hungry to buy prospects
2. Give that market exactly what it wants
3. Rinse and repeat
Some of the most Profitable niches on the internet are...
1. Work from home, i.e. eBay, clickbank, internet marketing, MLM etc.
2. Health and fitness, i.e. dieting, exercise, body building etc.
3. How to manuals in every popular topic, i.e. computer skills, getting a better
job, education, investment, gambling, etc.
Match your expertise up with one or even more of the above markets. Create
products based around those markets. Drive traffic to your website and make
sales. Encourage affiliates to help you by offering them a percentage of each sale.
“Give that market exactly what it wants”
Develop your idea
Inspiration is FREE; however the very best ideas still need developing. A good
starting point is to write down your ideas, then go through the list to make sure
that...
1. You’re knowledgeable on the subject;
2. You’re reaching the biggest market audience;
4. People will buy the information.
While improving your product, remember that people will buy your information
if it will...
1. Make them money
2. Give them a better lifestyle
3. Provide solutions to a specific problem
Once you decide which idea you are going to work on, the next logical step is to
create list of contents to develop that idea. Probably the best way to do this is to
break your idea down into progressive sections. Beginning with section one
explaining the idea as a brief overview, each section after that should provide
more detail and evolve your overall concept.
Research each section and collect important information so that you can develop
and understand the topic you are writing about. The whole process should flow
through the following steps.
Outline Draft
An outline draft is simply a flow of your ideas. Make sure to include as much
information in each section, at this stage editing, spelling and grammar really
aren’t an issue. If you try to correct grammar and spelling as you write, it will
hinder the creative process because your train of thought will be constantly
interrupted, therefore editing should always be left till later in the process.
Read Review and Edit Content
At this stage you will need to amend the content, making sure that everything is
included, i.e. enough relevant information to explain the subject. It’s important to
cross check that your information is accurate and up to date do, so extra research
will have to be done.
Second Draft
The second draft takes into consideration any changes you need to make based
on your own analysis of the content, once completed put your book away for a few
days. So when you go back to work on it you will be clear headed and spot any
mistakes easily...
Once your eBook is ready, you need to get everything organized for your
marketing campaign.
Prepare for Marketing
Properly marketing your product is paramount to its success. You must
be professional in your approach, which means you need great presentation.
The presentation of your product is very important; you must make it the best
you possibly can by getting professional ecovers and graphics done. A great
looking eBook cover will help to sell your product! Great looking eBook covers
increase the perceived value of your products.
The old cliché rings true in this area because potential customers really do judge
a book by its cover. Unfortunately because your book is not on the shelf at the
book store they can’t peruse through it before deciding to buy.
The design of your eBook cover is a very important factor for most people when
deciding to buy from you. Think about how your customer perceives your
product, they will instantly think, if your website and overall graphics are poor
then your product may also be of poor quality, remember “You only get one
chance to make a good first impression” So...
A real quality eBook cover will often clinch the deal and make that all important
sale.
Make sure your sales copy is clean concise, effective and easily understood.
Choose A Delivery Format
Remember you want your work to be accessible to the widest possible audience
so choosing the most widely used viewing format is essential. Always go for PDF
(portable document format) every time. Virtually every body has adobe reader
installed on their computer and best of all anyone can download it totally FREE
from adobe.com
Copyright You’re Work
Always protect your work, that means getting it copyright protected, it’s too late
after your eBook has been pirated. Don’t forget if your work also contains any
information from third parties you will also need to get permission to include
that as well.
Web-Site
You definitely need a Web site to show case and sell your eBooks/software. You’ll
also need a domain name, usually the name of your project/eBook. That domain
then needs hosting in order for you to have a presence on the internet via a
website. Your website should consist of a HOME PAGE, A CONTACT PAGE, AN
AFFILAITE PAGE and a payment button so customers can buy and download
your product. Paypal offer great easy to use payment buttons that automatically
link up with your Paypal account.
Create a Free Viral eBook
A great marketing strategy is to create a FREE viral eBook and distribute it to as
many people as you can. In order for an eBook to be truly viral it must contain
links back to your products and services. Make sure and encourage people to give
your eBook away to any one who might be interested, include a subscription link
to your free newsletter and other offers you may have.
This method grows your subscriber list quickly, builds credibility and respect
with your customer base and if you also include hyperlinks in the FREE eBook
back to your main eBook website you will pick up sales that way because your
prospects have already sampled your work for free.
Use Review Sites
Give a review copy of your eBook away to influential review websites. This will
not only give you great exposure but also create more sales because potential
buyers are more likely to trust independent reviews than just your say so.
“Always get professional ecovers and graphics done”
Evaluate your marketing efforts
Just simply getting an eBook/product on the market won’ be enough. You have
to monitor your marketing strategies on a weekly basis. Focus on what’s
working and making sales, ditch anything that isn’t. This is an area where you
will have to do some research, don’t worry its not as difficult as it sounds.
All successful products need healthy marketing campaigns. A good place
to start is to use modeling. Modeling is when you clone a successful existing
business. Just go to clickbank.com or eBay and profile some successful
businesses.
This involves...
1. Finding some one who is at the top of there niche.
2. Looking closely at there website and product.
3. Type the name of there product into the search engines and find out which
review websites they are listed with. This will help you to see the bigger
picture.
4. Buy their eBook /product to see why it is so successful.
5. Model your product and marketing around similar methods which are
obviously proven to work.
Never be afraid to ask for help. Contact people ask questions, learn and test
things out. Another cliché rings true here...
“If you don’t ask you won’t get”
Don’t treat your competition as enemies,
they are your allies
The more people that know about your product the more likely you will make
regular sales. A proven way to spread the word is use the competition to
promote your product. In order to do this you must set up an affiliate
program. An affiliate program is a great way to leverage someone else’s
marketing efforts for your product; in return you offer them a percentage of the
price each product sells for.
At this point you might be thinking there’s no way I’m giving up 50 to 60% of my
profits to someone else. “I’ve done all the hard work why should I give up my
profits”. This is a natural way of thinking in the beginning, but it is wrong and
flawed in many ways.
Imagine having a silent workforce working for you on autopilot day and night
around the world, generating sales and doing marketing for you what price would
you put on that. These affiliates are your allies and they will make you a
ton of money if you offer them good incentives. To put it into perspective lets
look at an example...
Product A sells for $40 it is very good, has a great website and 800 mailing list subscribers.
The seller of product A makes 10 sales a week = $400.
He/she has no re-sellers or affiliate program set up. So visitors to his site only have the option to
buy not re-sell the product. Visitors to his site are generated purely from his own marketing
efforts.
Product B sells for $40 it is very good, has a great website and 800 mailing list subscribers.
The seller of product B makes 10 sales a week himself =$400
However he also has 10 re-sellers and an affiliate program set up offering 50% commission on
each sale. His re-sellers make between 10 and 20 extra sales a week on top of his 1o sales which
=$600 +
Visitors to his site have the option to buy and re-sell his product so his business is expanding all
the time. He is getting a lot more traffic to his site than seller of product A because his affiliates
are sending their traffic and subscribers over. So in effect seller B is getting 1O times more
traffic than seller A.
The best and most reliable affiliate handler is clickbank.com. Clickbank
are probably the largest retailer of digital downloadable products on the internet.
They always pay out on time and are very professional. Most important of all they
have 100,000 affiliates – Yes you read that correct 100,000 affiliates.
For a small one off fee you can list your product on their site, which gets a
massive amount of targeted traffic in tons of niches. Affiliates (resellers)
can then pick up a code, called a (HOP LINK) relating to your product and make
you money. Or if you wish you can sell other people’s products as well as your
own.
This can be a very successful strategy to employ if someone else’s product
compliments yours, for example you sell an eBook on how to make money on
eBay, and they sell a book on where to source the cheapest goods to sell on eBay.
To find out more details about selling your products and services through
clickbank visit their website at clickbank.com. Remember...
In this part we are going to summarize the steps 1 to 9 it helps to
understand the overall concept seeing everything defined in a list.
1. Believe. “Believe firmly you can do it”
2. Opportunity “The opportunities are literally endless”
3. S.M.A.R.T “Every journey starts with just one small step”
4. The Market Always Comes First “Give the market exactly what it wants”
5. Develop your idea “Create list of contents to develop that idea”
6. Prepare for marketing “Always get professional graphics and ecovers done”
7. Evaluate your marketing efforts “Monitor your marketing strategies weekly
8. Don’t treat your competition as enemies they are your allies. “Use to promote your
product”
9. Putting it all together “Everything defined in a list”
10. Stop procrastinating. “Take action now”
Now you know what to do there is just no excuse so, what are YOU waiting for?
Putting things off means you will never even get close to making a start. Making
excuses or setting specific dates to start like the beginning of the New Year won’t
get YOU anywhere. We all live in the hear and now, so begin straight away.
Making a start doesn’t necessary mean jumping straight into a venture without
planning. It means taking the first but significant step to making YOUR desire
become a reality.
Life can be hectic for most of us. Work and family commitments can sometimes
leave us feeling helpless and not in control. It really isn’t difficult to change
YOUR course and sense of direction. Small subtle changes are like ripples on the
water, once they begin the effects will multiply.
Making a start can be something as simple as just putting a basic plan together
this will a will give you structure and sense of purpose. If YOU just do one
simple task a day within a week you will have made 7 steps forward.
11: Resources
Listed below are some very useful websites to help you market your products.
Blogger - Create your own blog with Google and use it to upload videos and
helpful info about your products and services.
Bulldog Hosting - Here you will get cheap domain names and very reasonable
hosting packages.
Clickbank - Digital products site.
Ecover-pro.com – Professionally designed ecover and website graphics to help
sell your product.
Elance - A great place to find writers and software programmers, if you want to
pay someone else to create your products for you.
EBay – A great place to sell your products in their information services category.
Sure fire wealth – Here you can give away your viral eBooks and products to
generate leads back to your products and service
Good Luck
Nicholas Dobson
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